THE EXPORT READINESS PROGRAMME
We aim to grow exports by increasing the number of companies which are actually exporting. Our Export Readiness Programme which exposes companies to the rudiments of exporting, was launched in 2011 and aims to:
The extensive training programme was designed to identify areas of organizational weakness in the participating businesses and administer a customized export marketing and management training programme to address common problems.
Programme components include:
The trade mission organized as the practical component of the Programme seeks to:
There were eleven companies graduating from the 2014 programme, all with positive feedback on its usefulness and practical application.
Graduate companies are encouraged, with the help of an assigned Business Development Officer, to prepare export marketing plans and set realistic targets for market penetration. Further, the onus will be on graduands to actively engage and follow-up on any contacts or business leads made in the structured market visit as part of the Programme to gain market traction and build new export business.