Wyndhams Bajan Coffee Roasters Wins Great Taste Award
Monday, October 12, 2020
The Barbados Investment & Development Corporation (BIDC) congratulates Wyndhams Bajan Coffee Roasters for being internationally awarded a 2-star Great Taste award by industry experts for its Soup Bowl coffee blend. The 2-star rating (out of a possible 3 stars) ranks this local brand’s coffee as “…above and beyond delicious”.
Great Taste, the world’s most trusted food and drink awards, is recognised as a stamp of excellence among consumers and retailers alike. Great Taste values taste above all else. All products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
Out of 12,777 products submitted from 106 different countries, Wyndhams - Bajan Coffee Roasters was awarded a 2-star Great Taste award, which means judges dubbed it as “Outstanding” for its Soup Bowl coffee blend. Named after the iconic surf break in Barbados and part of the Wyndhams Surf Series of coffee blends, the judges were impressed by Soup Bowl’s “uniform roast, wonderful berry fruit notes that are expertly balanced with a darker, toasty milk chocolate flavour and long finish...” Of the 12,777 entries into Great Taste, 205 were awarded a 3-star rating, 1,294 received 2-stars and 3,818 were awarded a 1-star accolade.
Judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists, Great Taste is the most coveted of all food and drink awards. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to an outstanding product, which has been discovered through hours and hours of blind tasting.
The panel of judges this year included; cook, writer and champion of sustainable food, Melissa Hemsley; cook, writer, stylist and voice of modern vegetarian cooking, Anna Jones; celebrated Spanish chef, José Pizarro; Kavi Thakrar from Dishoom; food writer and cook, Xanthe Clay; and baker and author, Martha Collison, as well as food buyers from Selfridges, Fortnum & Mason and Waitrose.
Great Taste 2020 will reach its exciting finale in late October, when the Golden Fork trophy winners and the Great Taste Supreme Champion 2020 are announced at the virtual Great Taste Golden Fork awards event.
Dominic Wyndham-Gittens, Co-Owner and Director of Coffee, commented on the win, “To achieve 2 stars for our first ever entry to the Great Taste Awards comes at a pivotal time for our company as we endeavour to grow beyond our shores to enter the international market. Personally, as the Great Taste Award is specific to the actual taste and flavour of our product, it validates our team’s hard work and sticking to our core ethos to be a quality focused, proudly Bajan coffee roaster.”
According to Wyndham’s BIDC Business Development Officer, Glendon Ashby, “This award amplifies the dedication, hard work and quality of the Wyndhams brand which will allow them greater export opportunities. The BIDC will continue to support the Wyndhams brand in its pursuits of excellence.”
BIDC CEO Sonja Trotman applauded the accomplishment, noting that, “Barbadian brands are showing resilience, tenacity and pride in our identity. We recognize this as a win, not only for Wyndhams Soup Bowl coffee, but by extension the Barbadian businesses community and Barbados at large. As Barbadians, we can all be proud of the international recognition this company has garnered. We see the possibilities for more Barbadian brands to refine their products and excel at home and abroad.”
Special thanks to Dominic Wyndhams Gittens for supplying content.
For more information:
Wyndhams – Bajan Coffee Roasters
+1 246 538-1000
Great Taste press enquiries:
Sam Brice at Freshly Ground PR
+44 (0) 7961 635960
Notes for editors:
What is Great Taste?
Great Taste, founded in 1994 and organised by the Guild of Fine Food, has judged over 158,000 products in the last 27 years; each one has been blind-tasted by a team of judges who are dedicated to finding the most exquisite tasting food and drink regardless of branding or packaging.
Great Taste ratings
3-star: Extraordinarily tasty foods – around 1.5% of products are awarded a 3-star each year – don’t leave the shop without buying it!
2-star: Above and beyond delicious – 10% of entries will achieve this rating
1-star: A food that delivers fantastic flavour. Approximately 30% of entries will achieve this rating each year.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How did the judging work this year?
Great Taste has grown and is trusted because of the rigour of its judging process. With the challenges of lockdown, and then social distancing, the Guild of Fine Food had to adapt the judging process to ensure that every entry went through enough judging layers to reach a fair rating and generate constructive feedback for the producers. After a week of normal judging ahead of lockdown, the Guild of Fine Food quickly had to establish a way in which to judge the remaining 12,000 products. In early May, a remote judging system was established, with entries consolidated at the Guild of Fine Food’s HQ in Dorset and then sent to smaller groups of judges, working remotely and sharing the experience over Zoom. This ensured that a similar number of experts assessed every food and drink product. This remote judging suited ambient, cheese and some cured products, but judges needed to get back into the judging room in early July to tackle products which require cooking, as well as frozen puddings and other logistically challenging entries. Great Taste had fewer experts in both the London and Gillingham judging locations, so the food was passed through more teams to, again, achieve the critical number of palates to ensure that the judging criteria was met and feedback was provided. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars.
In line with previous years, tea and coffee were judged in specialist facilities to ensure correct preparation. Following the considerable efforts of the Great Taste team, the judges and the flexibility of the food producers who entered, the results and thorough feedback on each product, whether award winner or not, were published only seven weeks after the originally planned results date - and are now available for retailers and consumers to discover for themselves.
What do the stars mean for producers?
Recognised as a reliable stamp of excellence among consumers, retailers and major food buyers alike, Great Taste success can be the gateway to exciting opportunities for food and drink producers. As well as seeing an uplift in sales and revenue, award-winning producers also get to enjoy raised awareness by appearing in the Great Taste book, a unique directory used by many food retailers, supplying samples for high profile events and exhibiting as part of Great Taste Markets at events including RHS Hampton Court Flower Show, CarFest and Countryfile Live. Receiving a 3-, 2- or 1-star rating for products really puts producers on the map, while opening doors to investment and export opportunities.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste