2018 Blue Flame Challenge

Wednesday, June 27th, 2018

What if we could use artificial intelligence (AI), technology, data science and design to transform the future of exports and retail for Barbadian businesses?

​Imagine, learn, compete and showcase your creativity and expertise in technology, design and business in the 2018 BIDC IBM Blue Flame Challenge!

The Blue Flame Challenge is one of the signature segments of the upcoming Innovate Barbados Conference to be held at the Lloyd Erskine Sandiford Center, November 7 – 8, 2018. This highly successful conference is in its third year, and the over 300 attendees of 2017’s programme generally agree that we have created a phenomenal gateway to innovation in Barbados.

This year’s Blue Flame Challenge will be a fast-paced marathon of technical creativity and business acumen in the form of a Hackathon’, where participants will work together in teams to solve the real-life challenge of connecting Barbados’ products and services with the Diaspora.  This solution will be considered by the BIDC as the platform of our BajansConnect export marketing initiative.  We are happy to have partnered with IBM, which affords participants the opportunity to receive hands-on training and mentoring as they innovate a solution on the platform of the IBM Cloud, artificial intelligence and data science.

BajansConnect is an integrated marketing campaign ultimately aimed at increasing Barbados’ foreign exchange earnings.  The three challenges entrants will face are:

  1. Challenge #1Increasing awareness of and engagement with Barbadian products

    What if Barbadians anywhere could find their home country products with one tap on their mobile phones?

  2. Challenge #2Exploring online vs. offline behaviors of diaspora consumers

    What if Barbadian businesses could access real-time data on what diaspora consumers are searching for and use this information to grow their exports exponentially?

  3. Challenge #3Optimizing shipping and logistics for export of Barbadian products

    What if innovative networks/systems, supported by AI, blockchain or other technology solutions, could simplify shipping, distribution and logistics for Barbadian exporters to get products to diaspora markets in a timely manner and at a reasonable cost?


View the official website of the 2018 Blue Flame Hackathon


The deadline for application is June 30 and persons can register as individuals or teams of up to 5 persons.  A team will consist of at least 1 software engineer, 1 graphic designer and 1 project manager/business person.  Individuals not entering as a team will be assigned in the final selection of registrants.  

If you have any queries or concerns, do feel free to communicate with us.  Queries may be directed to Mr. Jason Cadogan at Tel: 427-5350, or email jcadogan@bidc.org.




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